PDA

View Full Version : MG TF at Longbridge, hopes fading??


Excel620
24-06-2006, 10:58 AM
U-turn at Longbridge as Nanjing slashes production of sports cars

Tim Webb, The Independent


Production levels have been set at realistic levels

NANJING, the Chinese company which bought the collapsed MG Rover last year, has more than halved the number of cars it had pledged to make at Longbridge.

The state-owned company now plans to build only around 4000 MG TF sports cars each year at the West Midlands site, a spokeswoman said. Production could be increased if demand for the sports car was high, or cut back even further if sales failed to take off, she said. The company planned to employ 400 people at the site, but only "when we reach a certain level of production". She could not say what level of production would be needed for all those workers to be employed.

Before MG Rover went into administration last April, 6000 people worked at Longbridge.

Nanjing signed a 33-year extension to the lease on the Longbridge site with the owner, St Modwen, in February. But it inserted an option allowing it to cancel this extension in July. The company will not, as some had feared, exercise this option next month, the spokeswoman said. Nanjing's commercial director, Wang Yaoping, said in April that it planned to build between 10,000 and 12,000 cars a year at Longbridge, down from the 100,000 a year it had originally predicted when it took over the site. The figure of 10,000 to 12,000 was contingent on receiving at least £10m in British government grants.

Now Nanjing has decided not to apply for government help, resulting in the scaling back of its business plan.

Some union officials are privately sceptical of any production at all going ahead at Longbridge because Nanjing has changed its plans so many times. After the company bought MG Rover, it initially said it wanted to eventually employ 1200 workers to produce 100,000 cars a year.

It has dismantled most of the assembly lines for production of Rover cars and shipped them to China. This has added to suspicions that Nanjing is not interested in producing cars in the UK, where costs are higher.

Seamaster
24-06-2006, 12:02 PM
The TF's still a great car, but unless Kerching can crank them out at £10K a piece and sell them on the value proposition, they're knackered. Pitch it directly against the MX-5, which in earlier years it could beat off without breaking a sweat, and it will be completely ignored in the marketplace. And the irresistable conclusion to that is ithat it makes much more sense to build them in China. Unless they're really going to pull a rabbit out of the hat with it when it relaunches, which I doubt.

crapuccino
24-06-2006, 12:35 PM
They've got to freshen it in some way. There were rumblings of new interiors and stuff, but I've no idea how far these things went, and I don't believe anyone on the outside knows whether the Chinese have this work in a full and complete fashion.

Shipping out the same car simply won't cut it, and pushing them out very cheap is only going to damage the brand.

Seamaster
24-06-2006, 07:45 PM
The only half-substantiated rumour I've heard is that it will be relaunched in three variants — fixed head as per the GT coupé concept, trad soft-top and targa as per the stillborn ex-Mike Satur Bermuda hardtop. There were 1.8 K4 turbo and KV6 mules doing the rounds at Longbridge, but if I was a betting man I'd put money on new engines.

GT
25-06-2006, 01:59 PM
KV6 I thought was unavailable due to the safety regulations?

JC.
25-06-2006, 03:43 PM
OK, so even if they do get them back into production, whos going to buy one?
With many owners getting stung by none existant warrenties who will have faith to buy one of these cars?

As far as the general public are concerned MG and Rover no longer exist. It is only the fact that people who frequent this site and others like it know otherwise.

I cant see MG or Rover taking off unless Nanjing can pull off a skoda-esque come back into the market.

Rally Matt
26-06-2006, 08:53 AM
NAC are serious and I think you will all be amazed at what they are doing.

Aston MARTIN
26-06-2006, 11:03 PM
I spoke two TWO Nanjing employee's at silverstone (1 is ex MGR & the other from Nanjings parant company & working for Nanjing UK) they said that inside the plant all the planning is ramping up to the employment of people to build the TF

Rally Matt
27-06-2006, 09:35 AM
There were some very interesting people about at Silverstone if you knew where to look, missed you Martin, sorry.

I did do a bit of cadging around the pit lane in search of a short drive shaft and found some guys who had one and let me have it. Spoke to Pete who said he was saving fuel by driving slow! How did he get on?

dogsquaw
27-06-2006, 07:08 PM
I spoke two TWO Nanjing employee's at silverstone (1 is ex MGR & the other from Nanjings parant company & working for Nanjing UK) they said that inside the plant all the planning is ramping up to the employment of people to build the TF

I spoke to three of ex MGR people today who are working for them on a 12 month rolling contract, also spoke to 4 other engineers who are seriously considering "going back"

Aston MARTIN
28-06-2006, 12:01 AM
Hi Matt - i was only thier on the sunday as i'd been to a wedding on the sat. Pete was 3rd O/A on sat & sunday so not to bad. Did you speak with Chris about the rebuilds?

JC.
28-06-2006, 03:42 AM
Its all very noble restarting MGF production. Id like to see MG survive but like I said WHO will be buying one???

MaddAussie
28-06-2006, 07:07 AM
If it was built in Britain, in longbridge especaily then I'd consider it.